possible song choice - Gabrielle Aplin - More than friends

Gabrielle Aplin  is an English singer-songwriter born 10 October 1992.Aplin came to public attention after she gained a massive online following by posting acoustic covers of songs on her YouTube channel.

In February 2012, Aplin signed a record deal with Parlophone and began recording her debut album. She gained mainstream attention the following November when she was selected to soundtrack a John Lewis television commercial with a cover of Frankie Goes to Hollywood's "The Power of Love", which charted at number 1 on the UK Singles Chart in December 2012.Her music contains lyrics of personal and relatable scenarios and normal more slow tempo music to create a heartfelt atmosphere. 

 Her song More than friends i have chosen from her 2011 Acoustic EP album as a possibility for my music video as it isn't a popular song of this artist therefore i can create an identity for this, also as it doesn't have a video so my audience won't have preconceived ideas of what this song could be about therefore allowing me to create its visual identity .I feel this song would suit a narrative video as the title more than friends could shown as two people falling in love or some type of relationship,this theme is popular within my target audience videos currently in the charts.I love this song as it is an easy listen but leaves you in a calm reflective mood due its slow tempo. I hope to create a video that shadows this atmosphere

I also feel this artist will suit my target audience as she is in my age bracket this being ages 15-25 as she  is 23 years old. My artist is known as a singer songwriter and alternative pop writer and these genres are very up and coming to the charts with the likes of ed sheeran making her well suited to this audience.I also believe my artist to matches conventions of my audience and makes him relatable by the way she looks in jeans, print T-shirts or dresses . The language she uses in my chosen song has no explicit language meaning its expectable for a wide range of people.

Here are the lyrics to the song, the language used is simple and rateable and the situations described i believe we can all find a situation we have been in that's similar to this. As you will see the lyrics to me reflects the idea of loosing something or someone beyond amend. The loosing of what is left to the listeners imagination. For example the lines I've added to the lyrics in red is what is left to question potentially by the audience

You've been awake for hours

I've been awake for days

Eyes to feel like I'm asleep

Stuck inside an empty dream

Question if this is even real whats real?

Cliché away for me to feel

Unfinished messages to send

Told you I never want to end

I watched you break yourself in two

I tried to give me half

And I seemed to wonder what it takes

To work, to make this last... for what to last?

Only two more days,

To kill the mess we made what mess?

And give the lion something to hunt for

'Cause now the ace is played

The jester and the queen of spades

There's nothing left for us to hope for

And I'd run to the furthest place I need to,

Just to hear you laugh,

'Cause I need to find out how it feels,

To be broken in two halves...

Oh, oh, 

Whoa, oh, oh...

And do you think I run out on you now?

'Cause we're still young if we pretend

Can we go back to when, broken things,

Only needed plasters, to mend...

Lets stay awake for hours

Just like we did back then

When you draw pictures on my hands

In permanent marker pen

We watched the sun go down

But never fear the end

'Cause I know that when in darkness

we are more than friends...