The ad, which cost about £1m to make, features a young boy and what appears to be a real penguin playing together, going sledging, visiting the park and bouncing on the trampoline to the tune of John Lennon’s Real Love sung by British singer-songwriter Tom Odell.
This advert has inspired my video by there being a young child featured in it and also as there is a friendship type relationship shown which i want in my video.I have observed the following to develop further and get ideas from in my video.
Generic childhood games played with friends.Like hide and seek and building with lego.Bouncing on a trampoline and colouring in and drawing. Also the costume of colourful t-shirts and jumpers.
For Callum Burrows, aka. Saint Raymond, the past 12 months have been a real learning curve preparing this young artist for future success. The past year has seen him gracing many festival stages across the UK and Europe, supporting Ed Sheeran on his huge arena tour and if that wasn’t enough he’s also managed to squeeze in a couple of his own headline tours along the way.His music is all about the feel good factor whether it’s the uplifting, youthful energy of ‘Fall At Your Feet’ or the nostalgic ‘As We Are Now’. A Saint Raymond song is about letting go, freeing yourself and having a good time but with that added meaning and message behind all the tracks.
I have chosen this artist due to him being fairly un known this meaning there are no preconceived expectations of his style of music video and will allow me to totally create something unique for his sound. The song ive chosen is as we are now from his 2014 album young blood.This song has no music video which will allow me to interpret the lyrics without comparing it to the current one. i feel like im almost giving the song a visual identity.I love this song as its relaxed and an easy listen but also due to the slow rhythm means it conveys a reflective mood. I believe this song will suit a narrative type video due to the artist saying in an interview he believes the song to be nostalgic, there for i can use the idea of evoking feelings and the past in my video. The song is called as we are now therefore I want the tile to reflect the video so maybe using the idea of time like the past and present in the video would be relevant.
I also feel my artist will suit my target audience as he himself is in my age bracket this being ages 15-25 as he is 20 years old. My artist is known as an indie pop and alternative pop writer and these genres are very up and coming to the charts with the likes of the 1975 making saint Raymond suit well to this audience.I also believe my artist to matches conventions of my audience and makes him relatable by the way he looks in jeans, print T-shirts and beanie. The language he uses in my chosen song has no explicit language meaning its expectable for a wide range of people.
Here are the lyrics to the song,the language used is simple and retable and the situations described i believe we can all find a situation we have been in thats similar to this:
We've all been waitin' for this, but it always comes too quick
Spend our days in the playground pretending not to be kids
The girls are in the corner, already had too much to drink
Boys hide behind their laughter, like they don't care what girls think
We'll never be as young as we are now
The faces in the crowd are thinning out
And I'm not saying stick around, but stick around
And we may never have another like today, tomorrow is brand new start away
And we'll never be as young as we are now, as we are now
We've all been getting tired, the streets that we've outgrown
Sit indoors for hours
Now king George has lost his throne
Something out there's calling, whisper we go home
Nights that I stayed with you, cause you didn't want to be alone
We'll never be as young as we are now
The faces in the crowd are thinning out
And I'm not saying stick around, but stick around
And we may never have another like today, tomorrow is brand new start away
And we'll never be as young as we are now, as we are now
We'll never be as young as we are now
The faces in the crowd are thinning out
And I'm not saying stick around, but stick around
And we may never have another like today, tomorrow is brand new start away
And we'll never be as young as we are now, as we are now
The reason why i feel this video has inspirational qualities that i want to include in my music video is how the video is realistic. This being the scenario of boy meets girl and one of the falls in love with the other. This to me makes it relate able for the audience and makes them want to watch it. There are some things in the video that i want to use in my video. These include:
I like the idea of having them write there feelings on paper and i want to carry this idea into my video as its showing a mess age without speech which is useful in a music video.
Another video of inspiration is taylor swifts 2009 hit you belong with me. In the video, Swift portrays both the protagonist and antagonist, which she respectively described as "the nerd, who is pining away for this guy that she can't have" and "the popular girl." Swift described the popular girl's persona as "horrible and scary and intimidating and perfect". Her love interest is portrayed by American actor Lucas Till: she was intrigued by his "cool look", embodying a "dreamy guy".Swift commented, "One of my favorite things about this video is that there wasn't a standard performance scene. This video was pretty much all story line and I'm narrating it in the moment, basically narrating while all this is happening around me."
Generic nerdy girl bedroom:
periodic table shirt,glasses,tied back hair,big book shelf full of books,biology dna model
Conventional sporty teen bedroom with basketball and trophies.
Afterglow is a song by the British record producer Wilkinson. It features uncredited vocals from Becky Hill. It was released on 13 October 2013, through RAM Records, as the fourth single from his debut album Lazers Not Included. It entered the UK Singles Chart at number 8 and topped the UK Dance Chart on 20 October 2013. The song was certified as silver in the United Kingdom for over 200,000 sales.
A music video to accompany the release of "Afterglow" was first released onto YouTube on 10 September 2013 at a total length of two minutes and fifty-two seconds. The video details a couple's five years of dating by tabulating the numbers, hours, days, and statistics of what they have done together since they first met. Australian actor, Leighton Sharpe, plays the role of Paul in the video and Danish model, Ida Marie, plays the role of D
The reason i like this video is that it explains the story through words on screen as well as acting.This helps explain the story line as well as additional information for the viewers. I believe this allows a more personal connection between video and viewer as its creating a realistic experience that the viewer can relate to. I may carry this idea of information on screen int my music video to help tell the story i am portraying.
i have chosen some of my personal favourite music videos from different types of artists to see what I like about there videos and also what people my age think of them.Once i get there feedback i can see what type of song i want to use my music video.
Andy Grammer
Andrew "Andy" Grammer was born December 3, 1983 and is an American singer, songwriter, and record producer. He is signed to S-Curve Records. His debut album, Andy Grammer, was released in 2011 and spawned the hit singles "Keep Your Head Up" and "Fine by Me". His second album Magazines or Novels was released in 2014, with "Back Home" as the first single. The album's second single, "Honey, I'm Good.", is his biggest hit to date, peaking at #9 on the BillboardHot 100.
The reason why i really Grammers music is that his songs are relatable which i believe is important for an artist as it allows a connection to his audience. His videos are effective as they are simple but with a deeper message.An example of one his videos where there is a deep message is "miss me" its about the end of something can bring a new better beginning.
Jackson dominated pop culture owning the 80s as Elvis had owned the 50s and the Beatles the 60s. To rule the entertainment universe had been his dream since he belted out “I Want You Back” on The Ed Sullivan Show in 1969 as the precocious lead singer of the Jackson 5.
Michael Jackson's Thriller is a 13-minute music video for the song of the same name released on December 2, 1983. It was directed by John Landis, who also co-wrote the screenplay with Michael Jackson. It was MTV's first world premiere video. Voted as the most influential pop music video of all time. Guinness World Records listed it in 2006 as the "most successful music video", selling over nine million copies. In 2009, the video was inducted into the National Film Registry by the Library of Congress, the first music video to ever receive this honor, for being “culturally, historically or aesthetically” significant. The track was also listed at number one on "The Top 10 Halloween Songs" by Billboard.
I am now deciding what audience i will be targeting so that my video can be suited to them and there conventions.
I believe the audience i will targeting is ages 15-25.This is due to me being able to fit into this category therefore i will know myself while filming what this audience would want.Also due to me wanting to use a pop type song which is the what this audience more listens to in the charts.
Lastly I will have this age range available to give me feedback and ideas about what they want from this video.
Due to this target market starting at 15 there will be no explicit content.This audience starts at 15 as most teens have a device at this age where they can stream or download music and watch music videos.
