Monday, 14 September 2015

Personal favorite music video Sia - Chandelier


 I have decided to share my favourite music videos all from different types of artists to identify what i believe makes an interesting and successful music video.

  Sia - Chandelier

The music video for "Chandelier" was released on 6 May 2014. It features Maddie Ziegler a then-11-year-old dancer. In the video, Ziegler wears a medium-length blonde wig matching the one that Sia used to promote the album. Throughout the video, Ziegler dances in a deserted, dirty apartment "while spinning, kicking, leaping, crawling, falling, twirling and hiding herself behind window drapes".An alternative one take version of the clip was released in June 2014.Ziegler was personally asked by Sia to appear in the video via Twitter. The video was directed by Sia and Daniel Askill,and was choreographed by Ryan Heffington.Ziegler shared her thoughts about the choreography with New york magazine.


"I like the whole dance. It was really different and weird for me, because I usually don't, you know, be a crazy person every time. It was so fun to do and it was really out of the box and it expanded me a lot, because I'm used to competition dances where you're like, "Point your toes!" But this time it was like, you just need to let go and feel it."
 The video went viral on YouTube and became the seventh most-watched video on the video-sharing website of 2014.It has received over 880 million views, becoming the 15th most viewed YouTube video of all time.As of January 2015, Billboard ranked the video at number 12, on the list of the 20 best of the 2010s (so far). Both Rolling Stone magazine and Spin magazine named it the Best Music Video of 2014 .VH1 listed it first among the "most groundbreaking" videos of 2014.

 The reason i have chosen this video as one of my favourite music videos is due to how unique it.the setting makes you wonder why such a young girl is there alone and how did she get there.who owns or did own the apartment and why is it now derelict. The dance routine is amazing and helps create an atmosphere of not knowing what will happen next.A lot of music videos now seem to have random things in frame and it makes the viewers wonder why its there.this video to me is like we have been allowed into sia head and here thoughts abut what the song was about

Posted by at No comments:

Friday, 11 September 2015

what is the worlds most popular music video and why?


Gangnam Style is worlds most watched music video on the Internet but why?i wanted to find out what reasons this video was so popular so i can maybe incorporate some of the ideas in my music video.

  1.   The music is catchy: the rhyme is simple and representing 
  2.  Synergy between the music and visuals: the visuals are cut to fit the rhyme really well making the most of the interaction between the two
  3. Silly but fun:yes it is silly but that's why we want to watch it
  4. Ambiguity and intrigue several of the scene make us wonder what is going on for example who's the guy in the sports car
  5. The artist psy doesn't take it too seriously
  6. South Korea is cool: its different to the normal video in the UK or USA it adds interest as its a country not many people have visited.
  7. The dance: the dance seen in the video is easy to learn and gives the video a memorable feature






  • The music is catchy: The rhythm is simple and repetitive.

  • Synergy between the music and visuals: The visuals are cut to fit the rhythm really well, making the most of the interaction between the two.

  • Silly but fun: Yes, it is silly, but, as someone in the group said, “it is a pure joy to watch.”

  • Ambiguity and intrigue: Several of the scenes are ambiguous and make people wonder what is going on. Who is the guy in the sports car? What’s up with the guy in the elevator?

  • Doesn’t take itself seriously: Psy is making fun of himself while making fun of every pop video cliché you have ever seen.

  • South Korean cool: Would the video have the same appeal if it came from a U.S. or UK rapper? The origins of the video lend it a certain charm for people elsewhere in the world.

  • The format lends itself to parody: Whether it is the Thai Navy, Eton School or My Little Pony, the video provides content that is easy to replicate.

  • The dance: It is simple to learn and extends the engagement from the digital to the physical world.

  • The back story: The fact that Gangnam is a district in Seoul, originally somewhat seedy but now the haunt of the nouveau riche lends extra depth to the video’s success.

  • Peer pressure: Now that the video has been seen by so many people, peer pressure encourages people to watch the video in self-defense – “What? You still have not watched it? Lame!”
    • - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx#sthash.wz2NROku.dpuf





  • The music is catchy: The rhythm is simple and repetitive.

  • Synergy between the music and visuals: The visuals are cut to fit the rhythm really well, making the most of the interaction between the two.

  • Silly but fun: Yes, it is silly, but, as someone in the group said, “it is a pure joy to watch.”

  • Ambiguity and intrigue: Several of the scenes are ambiguous and make people wonder what is going on. Who is the guy in the sports car? What’s up with the guy in the elevator?

  • Doesn’t take itself seriously: Psy is making fun of himself while making fun of every pop video cliché you have ever seen.

  • South Korean cool: Would the video have the same appeal if it came from a U.S. or UK rapper? The origins of the video lend it a certain charm for people elsewhere in the world.

  • The format lends itself to parody: Whether it is the Thai Navy, Eton School or My Little Pony, the video provides content that is easy to replicate.

  • The dance: It is simple to learn and extends the engagement from the digital to the physical world.

  • The back story: The fact that Gangnam is a district in Seoul, originally somewhat seedy but now the haunt of the nouveau riche lends extra depth to the video’s success.

  • Peer pressure: Now that the video has been seen by so many people, peer pressure encourages people to watch the video in self-defense – “What? You still have not watched it? Lame!”
    • - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx#sthash.wz2NROku.dpuf





  • he music is catchy: The rhythm is simple and repetitive.

  • Synergy between the music and visuals: The visuals are cut to fit the rhythm really well, making the most of the interaction between the two.

  • Silly but fun: Yes, it is silly, but, as someone in the group said, “it is a pure joy to watch.”

  • Ambiguity and intrigue: Several of the scenes are ambiguous and make people wonder what is going on. Who is the guy in the sports car? What’s up with the guy in the elevator?

  • Doesn’t take itself seriously: Psy is making fun of himself while making fun of every pop video cliché you have ever seen.

  • South Korean cool: Would the video have the same appeal if it came from a U.S. or UK rapper? The origins of the video lend it a certain charm for people elsewhere in the world.

  • The format lends itself to parody: Whether it is the Thai Navy, Eton School or My Little Pony, the video provides content that is easy to replicate.

  • The dance: It is simple to learn and extends the engagement from the digital to the physical world.

  • The back story: The fact that Gangnam is a district in Seoul, originally somewhat seedy but now the haunt of the nouveau riche lends extra depth to the video’s success.

  • Peer pressure: Now that the video has been seen by so many people, peer pressure encourages people to watch the video in self-defense – “What? You still have not watched it? Lame!”
    • - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx#sthash.wz2NROku.dpuf





  • The music is catchy: The rhythm is simple and repetitive.

  • Synergy between the music and visuals: The visuals are cut to fit the rhythm really well, making the most of the interaction between the two.

  • Silly but fun: Yes, it is silly, but, as someone in the group said, “it is a pure joy to watch.”

  • Ambiguity and intrigue: Several of the scenes are ambiguous and make people wonder what is going on. Who is the guy in the sports car? What’s up with the guy in the elevator?

  • Doesn’t take itself seriously: Psy is making fun of himself while making fun of every pop video cliché you have ever seen.

  • South Korean cool: Would the video have the same appeal if it came from a U.S. or UK rapper? The origins of the video lend it a certain charm for people elsewhere in the world.

  • The format lends itself to parody: Whether it is the Thai Navy, Eton School or My Little Pony, the video provides content that is easy to replicate.

  • The dance: It is simple to learn and extends the engagement from the digital to the physical world.

  • The back story: The fact that Gangnam is a district in Seoul, originally somewhat seedy but now the haunt of the nouveau riche lends extra depth to the video’s success.

  • Peer pressure: Now that the video has been seen by so many people, peer pressure encourages people to watch the video in self-defense – “What? You still have not watched it? Lame!”
    • - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx#sthash.wz2NROku.dpuf





  • The music is catchy: The rhythm is simple and repetitive.

  • Synergy between the music and visuals: The visuals are cut to fit the rhythm really well, making the most of the interaction between the two.

  • Silly but fun: Yes, it is silly, but, as someone in the group said, “it is a pure joy to watch.”

  • Ambiguity and intrigue: Several of the scenes are ambiguous and make people wonder what is going on. Who is the guy in the sports car? What’s up with the guy in the elevator?

  • Doesn’t take itself seriously: Psy is making fun of himself while making fun of every pop video cliché you have ever seen.

  • South Korean cool: Would the video have the same appeal if it came from a U.S. or UK rapper? The origins of the video lend it a certain charm for people elsewhere in the world.

  • The format lends itself to parody: Whether it is the Thai Navy, Eton School or My Little Pony, the video provides content that is easy to replicate.

  • The dance: It is simple to learn and extends the engagement from the digital to the physical world.

  • The back story: The fact that Gangnam is a district in Seoul, originally somewhat seedy but now the haunt of the nouveau riche lends extra depth to the video’s success.

  • Peer pressure: Now that the video has been seen by so many people, peer pressure encourages people to watch the video in self-defense – “What? You still have not watched it? Lame!”
    • - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx#sthash.wz2NROku.dpuf





  • The music is catchy: The rhythm is simple and repetitive.

  • Synergy between the music and visuals: The visuals are cut to fit the rhythm really well, making the most of the interaction between the two.

  • Silly but fun: Yes, it is silly, but, as someone in the group said, “it is a pure joy to watch.”

  • Ambiguity and intrigue: Several of the scenes are ambiguous and make people wonder what is going on. Who is the guy in the sports car? What’s up with the guy in the elevator?

  • Doesn’t take itself seriously: Psy is making fun of himself while making fun of every pop video cliché you have ever seen.

  • South Korean cool: Would the video have the same appeal if it came from a U.S. or UK rapper? The origins of the video lend it a certain charm for people elsewhere in the world.

  • The format lends itself to parody: Whether it is the Thai Navy, Eton School or My Little Pony, the video provides content that is easy to replicate.

  • The dance: It is simple to learn and extends the engagement from the digital to the physical world.

  • The back story: The fact that Gangnam is a district in Seoul, originally somewhat seedy but now the haunt of the nouveau riche lends extra depth to the video’s success.

  • Peer pressure: Now that the video has been seen by so many people, peer pressure encourages people to watch the video in self-defense – “What? You still have not watched it? Lame!”
    • - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx#sthash.wz2NROku.dpuf





  • The music is catchy: The rhythm is simple and repetitive.

  • Synergy between the music and visuals: The visuals are cut to fit the rhythm really well, making the most of the interaction between the two.

  • Silly but fun: Yes, it is silly, but, as someone in the group said, “it is a pure joy to watch.”

  • Ambiguity and intrigue: Several of the scenes are ambiguous and make people wonder what is going on. Who is the guy in the sports car? What’s up with the guy in the elevator?

  • Doesn’t take itself seriously: Psy is making fun of himself while making fun of every pop video cliché you have ever seen.

  • South Korean cool: Would the video have the same appeal if it came from a U.S. or UK rapper? The origins of the video lend it a certain charm for people elsewhere in the world.

  • The format lends itself to parody: Whether it is the Thai Navy, Eton School or My Little Pony, the video provides content that is easy to replicate.

  • The dance: It is simple to learn and extends the engagement from the digital to the physical world.

  • The back story: The fact that Gangnam is a district in Seoul, originally somewhat seedy but now the haunt of the nouveau riche lends extra depth to the video’s success.

  • Peer pressure: Now that the video has been seen by so many people, peer pressure encourages people to watch the video in self-defense – “What? You still have not watched it? Lame!”
    • - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx#sthash.wz2NROku.dpuf
    Posted by at No comments:

    Tuesday, 8 September 2015

    genres of music


    There are many types of music that attract different audiences. Many examples are shown above with top artists of that genre that fit into these categories.

    This information above tells us that pop music last year was the most popular in the UK. I will be creating a music video from a pop type artist as it will allow me to cater to the widest audience in the UK.I will also look into other popular genre of my target audience like indie and singer song writers. As pop music actually means popular music as its an easy and catchy genre that most commonly appears in the charts.
    An example of a pop music artist is Justin beiber. who is known world wide for his catchy tunes. He has over 65 million followers on twitter alone showing his popularity within this genre. the video to the right is the Justin signing his first hit "baby".



    Indie music is becoming more popular and beginning to take over the charts. this is due to people wanting to break the mold and explore more underground and independent artists.this genre has also grown in popularity due to the fashion becoming more indie too but what does this mean? this is that  people are freely expressing there individual style and i believe this century is all about people being able to express there person sound and style therefore supporting the idea of indie being the way this teen demographic is moving towards.



    This is the band the 1975, with over 930,000 followers on twitter alone they where one of the first indie bands to make it big in the charts. Here's there video "girls".



    Singer song writers are big in the charts as there songs reflect personal experience which allows them to connect to fans on a more personal level.One artist who came from this type of story is ed sheeran he is one of the most talked about artist right now.With over 15million twitter followers he is a very influential figure in the charts at the moment.Here is his music video of lego house.
    Posted by at No comments:

    Friday, 4 September 2015

    music video directors

    David Fincher:

    Is a famous music and film director. Fincher was nominated the Academy Award for Best Director for his 2008 film The Curious Case of Benjamin Button and his 2010 film The Social Network. For The Social Network, David Fincher won the Golden Globe Award for Best Director and the BAFTA Award for Best Direction. His most recent film is 2011's The Girl with the Dragon Tattoo. Fincher was the director for Justin Timberlakes video Suit and Tie.




    Chris Cunningham:

    Is a British music video film director and video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk.
    Cunningham has directed music videos for ambient music and IDM groups such as Autechre and Aphex Twin. He has also created art installations and directed short movies. He was approached to direct a movie version of the cyberpunk novel Neuromancer, but nothing came of early discussions. In the 2000s, Cunningham began doing music production work. He has also designed album artwork for a variety of musicians.
    The video collection The Work of Director Chris Cunningham was released in November 2004 as part of the Directors Label set. This DVD includes selected highlights from 1995–2000. Cunningham directed the video for the song All Is Full Of Love by Bjork which is one of the top- 10 music videos ever.
    Spike Jonze is an American director, producer, screenwriter and actor, whose work includes music videos, commercials, film and television. 
    He has directed many famous music videos including this absolute classic music video which stars Christopher Walken. 
    Jonze is well known also for his music video collaborations with Weezer, Beastie Boys, and Björk. He was also a co-creator and executive producer of MTV's Jackass. 
    He also co-founded Directors Label, with filmmakers Chris Cunningham and Michel Gondry, and the Palm Pictures company.
    ben winston
    Sources  http://en.wikipedia.org/wiki/Spike_Jonze
                   http://en.wikipedia.org/wiki/Chris_Cunningham
                   http://en.wikipedia.org/wiki/David_Fincher
    Posted by at No comments:

    theories and conventions that make a good music video

    Andrew Goodwin

    There were said to be 5 key aspects to a music video that as the audience we should look out for, these were ;
    • Thought beats - seeing the sound
    • Narrative and performance 
    • The star image 
    • the relation to visual and song 
    • the technical aspects- special effects 
    I will be following Goodwin's theory as it uses the main conventions to help me create a successful music video.

    i asked 30 people about what they thought made a good video and these where the results. 

    Posted by at No comments:

    the history of music videos



            



     
    Posted by at No comments:

    whats the purpose of a music video?

    We can understand that the purpose of a music video is to visually support a song to help create a story or atmosphere and help to us understand maybe what the artist believes the song is about.
    Posted by at No comments:
    Subscribe to: Posts (Atom)