marketing for my artist

I have created social media pages for my artist, to promote herself to the public about upcoming events,songs,albums ect like artists do all over the world.

Marketing ideas

I had a looked into how my artist Gabrielle Aplin connects to her fan base via the internet and social media, to allow me to see how I can promote my song, artist and video and to also ensure it appeals to my target audience .


She has a verified twitter account that she updates herself showing fans into her life through messages and pictures.This can allow fans to feel close to the artist almost like there friends. There are millions of people on twitter making this a free media platform to help her to promote herself and widen her audience.

She also uses facebook as a platform to allow fans to be updated on her and her work. Both these social media platforms allow her promote and advertise herself.In both these photos it mentions her new album that's out with a link on where to buy it.

GabrielleAplin.co.uk is her website informing the public on her and her work. Everything Aplin can be seen here through event updates,videos and more.

Here is her youtube channel also helping fan acess her music videos.

Her instagram account shows fans into her life for example her dog which is show allows people to see how she lives and what she likes.

I will be making some social media accounts for my artist to allow Kasey Fox to gain a fan base.

Re thinking ideas

I have decided after looking at my footage on final cut pro i feel i could do a better job with my filming.This being how i fill my frame and what is the focus of it. I need to look at more music videos to see how to make my video the best it can be.I will be looking at a variety of videos and what camera angles they use to create interesting footage.

Meaning of the lyrics

I have filmed the majority of my music video and I am beginning to think whether or not my storyline is deep enough for the song lyrics.


I have gone to my target audience to see there thoughts on some of my ideas of an adapted storyline. I felt my video needed more creativity of shots to show off clever angles when filming.

conclusion of digi pack

After speaking to my teacher i realised that the original picture i chose for my digi pack wasn't good enough. Therefore i looked at other solo female artists to see how i can reflect the same look of there front cover images.

As you can see these album cover all follow the convention of the artist selling themselves and there look. All focus on the face of the artist with a plain background to show there the main focus.

Therefore I shall re shoot my album cover and photos for my digi pak by in keeping with the idea of my artist being the main focus of the frame.

Digi pack

After looking at inspiration for my digi pak, i realised it should relate more to the artist than my music video. Therefore i have done a photo shoot with my artist Kasey fox to try to reflect what the message of the album is instead of the music video itself.I have also looked into Gabriella Aplins English rain digipak to see what hers trys to convey, as i will be wanting to target  a similar audience as her due to using her song.

 

Here are some images from my photo shoot. Like in Gabriella Aplins digi pak i am using the artist as the focus.I have put my artist in no traditional clothing of a dark coat to reflect the sad and relfective mood of the album along the with grey sky and leafless tress.All these photos where to experiment with ways to reflect the idea of the album title amend.