There are many types and styles of music video: Performance, narrative and conceptual.
Performance based videos show only the band/artist performing the song. It is the cheapest and easiest type of video to make, providing you can find a suitable location. A large variety of shots need to be used in quick succession in order to keep the video interesting, as there is a risk it could look boring with only performance. One example of this is ‘Best of You’ by Foo Fighters (see below). This video not only contains a wide variety of camera angles and movements, but it is also intertwined with random video footage in order to maintain the audience’s attention.
Narrative based music videos contains mostly footage that shows a storyline that runs throughout, or sometimes several storylines running parallel to each other. Sometimes with actors and sometimes with the artist themselves, the story will either link to the lyrics of the song, or just the overall theme. If a song has been featured in a movie, the music video will often show clips of film footage cut into the music video. An example of this is Ellie Goulding love me like you do for the film Fifty shades of grey.
An example of a music video that follows one storyline is Bon Jovi – Always . This style of music video is good for suggesting themes to the audience, however it is harder to film, and there is more to think about with location, actors, mise-en-scene etc. and it would be more expensive to organise. There is also a danger of the video looking too cheesey and/or unoriginal if the narrative were to follow the lyrics too closely.
Conceptual videos are based around a single concept or idea. This type of video is fairly unusual and are a lot harder to film, mostly being done with editing and Special FX, and would therefore be not only harder to do, but also more expensive. These types of videos also aren’t very popular as they are not very easy to relate to, so very few videos are purely conceptual. One good example of a conceptual video is Monkey Drummer by Aphex Twin.
Most videos have a little of everything. This not only makes it easier to relate to for the audience but it also has a wider range of appeal, however, it would also be more complicated to shoot and more expensive. One video that has a good example of a mixture of all these things is Black or White by Michael Jackson which has narrative at the beginning, performance intertwined throughout and a conceptual piece at the end. Likewise, out music video will have elements of all 3 types of video, with performance, intertwined with other symbolical footage much like the Foo Fighters video, and will have narrative, as well as some symbolism, but because of the problems with cost and difficulty, this will only be subtle at few points in the video, rather than throughout.
Showcase videos is where you see the journey that the artist has taken and this shows the fans and viewers the dedication that the band have shown.
this is usually videos where you see the band or artist recording or performing live
a good example of this video is Westlife Flying Without Wings.
Spectical is when the video contains a lot of special effects and features the artist but only briefly or its a collaboration an example of this is Katie Perry ft. Kanye West E.T
Inter textual is when one form of media converges into another form of media e.g. when a music video links into a film and example of this is miley cyrus we cant stop because in this video she is promoting Beats Speakers and EOS LipBalm
